Website and brand audit
Any thorough web design process starts off with auditing, in which we look at your business, the niche you’re in and, if existing, your current website.
- Brand auditing
In this stage we look at how your business is positioned in its market, brand messaging and overall identity (logos, typography, fonts). We will also consider your target market and come up with a holistic strategy for your brand to gain market positioning, through brand identity as well as marketing channels.
- Website auditing
Your website is an integral part of your branding, a window for the world to take a peek at your business. Performing a content audit on your existing website is crucial in determining how your business gains traffic online, how services are currently presented and what we could do to help improve traffic.
Initial research into your niche, competitor websites and your goals for you own sites serves as the base for your content strategy. We start off with delivering website architecture and a comprehensive content strategy.
- Website architecture
Your site map contains which pages you need, how they are grouped into dropdowns and how a user navigates from one page to another. Easy navigation is a must, as Google rates how usable the website is as it ranks it its search query pages.
We use results on conversion research to figure out how to get you more leads, with web design. Your website content strategy entails which content should be on which page, what your calls to action should be and how content will keep visitors on your website more.
Design and development
You often hear about website design to be “tailored” to your needs, but what does that entail exactly? For us, that translates to:
- Custom graphics, including professional images and custom icons;
- We use WordPress and all our websites are up to par with current technological standards;